Most Baby Boomers Finding It Harder To
Feel Good
About Their Appearance, Survey Finds
(NAPSI)-Baby boomers are needlessly sacrificing
style for things they swore they would never wear, according to a recent
nationwide survey. Although they said they would never be seen dead in
them, more than half of boomers (52 percent) say they are wearing bifocals
and other fashion faux pas including jogging suits (19 percent), overalls
(13 percent) and "granny glasses" (11 percent). Just because the signs
of aging are starting to show, however, it doesn't mean you have to give
up looking good.
For the second year in a row, Varilux conducted
the Boomer Watch survey of 1,000 baby boomers nationwide to gain insight
into the culture, attitudes, ideals and concerns of this influential generation
to reveal how they see themselves in
2002.
Boomers are now reaching for their
bifocals because of the onset of an age-related eye condition called presbyopia,
which everybody gets eventually but, according to the survey, most boomers
(70 percent) don't know anything about. Many image-conscious boomers
are now in their forties and fifties and beginning to experience the first
signs of this harbinger of middle age. However, they may be relieved to
learn that, like wrinkles, gray hair and other signs of aging, presbyopia
is treatable and doesn't have to mean the sacrifice of personal style.
Boomers-with unprecedented access to technologically
advanced solutions to the various signs of aging-don't have to stand by
and let aging take hold on their appearance.
The Laser Surgery Misconception
Nearly half (46 percent) of boomers surveyed
in this year's Varilux Boomer Watch said they would consider having laser
eye surgery but unfortunately presbyopia is still unavoidable and incurable.
"Whether or not you've had eye surgery in
the past, ultimately, the gradual effects of presbyopia will set in and
you will need corrective eyewear by your mid-forties," said optometrist
Dr. Rodney Tahran.
In the past, presbyopia meant having
to wear bifocals or carry around the kind of reading glasses that perch
on the end of your nose. For today's presbyopes, Varilux progressive lenses
are the most technologically-advanced solution available, allowing them
to see clearly at all distances and wear stylish frames that won't get
in the way of active, image-conscious baby boomers' lifestyles, or their
look.
Image is Everything
Baby boomer, image consultant to the
stars and best-selling author Diane Irons wears Varilux lenses and recommends
them to celebrity clients who are experiencing the first signs of presbyopia
but want to maintain their age-defying look.
"It all starts with having to hold
the menu or newspaper at arm's length in order to read the print, and the
next thing you know, you're in the drugstore trying on the '‘granny glasses'
you once swore you'd never wear," says Irons. Varilux progressive lenses
are a wonderful way to correct presbyopia in style, without the conspicuous
bifocal line or the annoying '‘jumps' in vision found in other treatment
options."
Reduced vision is one of the top three health
concerns and one of the first signs of aging for baby boomers, according
to this year's Varilux Boomer Watch survey, which also found heart disease
and aging at the top of the health concern list.
This year's Varilux Boomer Watch survey also
found that most boomers (86 percent) feel it is harder than ever to feel
good about their appearance, but were not likely to consider surgical procedures
like facelifts, liposuction, implants and tummy tucks. This doesn't necessarily
mean that these boomers have to just grin and bear the signs of aging.
According to Diane Irons, there are easy ways to look and feel better that
don't involve cosmetic surgery.
Free Booklet Offer:
Insider Secrets
Did you know that egg whites can be used for a temporary
face lift? Or that hemorrhoid cream gets rid of puffiness under the eyes?
Irons offers dozens of easy, age-defying image tips for boomer men and
women, including advice on avoiding some of the common age-related fashion
faux pas, in a free booklet, Boomer Image 2002, which can be requested
by visiting Varilux.com.
Consumers can also request a free copy by calling toll-free, 1-866-VARILUX.
"The advanced lens technology in Varilux
restores natural vision to presbyopes and allows them to choose stylish,
flattering frames," says Cynthia Lee-Ryden, director of communications
for Essilor of America, the makers of Varilux progressive lenses. "The
addition of Crizal® anti-reflective coating helps reduce scratches,
eyestrain and headaches while giving wearers the ability to make real eye
contact, instead of hiding their eyes behind reflections on their lenses.
We're excited to show boomers that treating presbyopia doesn't mean compromising
their look."
The Vision Council of America recommends that
boomers visit their eye care professional at the onset of any changes,
to be tested for presbyopia, and once each year thereafter. For more information
about presbyopia or to find an eye care professional near you, visit Varilux.com.
Image consultant to the stars Diane
Irons offers expert tips for aging boomers.
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